Wednesday, June 25, 2008

The Mother Of All Marketing Strategies

So guys today in our blog we write some thing different.We have heard that a movie "MUKHBIIR" that was stopped due to some reason is all set to release not only in India but world-wide, and do you all know how they gonna promote their so called movie "MUKHBIIR"?Any guesses???
Now the producer and the director of the movie are offering "CASH BACK OFFER ON EVERY TICKET IF YOU DON'T LIKE IT".
Sounds interesting isn't it?
Yes, but that's true.The film's tag line is "Satisfaction Guaranteed".
The makers of the film are so sure that they don't think the flick's gonna fail.
The confidence in the movie gave the Hyderabad based company gave such a big offer on it's debut movie.

So the "SMS and win" offers or "scrath karo aur inaam pao" things are all passe, now this strategy is the mother of all.
But we find this strategy a bit out-of-box idea, it's really a creative one.Now everyone who hears about this or see the offer somewhere is surely gonna be tempted to get his money back after watching the movie ,but then he has to buy a ticket at first which means more and more ticket sales and then more revenue to the company.
But there's a trap:You guys think that you can claim your money simply by saying you don't like the movie, guys those people are here to earn money in any possible manner but not to give it back so easily.But it's sure that they are gonna give it, but how?
Suppose if you claim your money back the company's gonna give you after deducting the ticket price from the taxes.Then don't think too much is gonna come your way.

But the makers of the movie say that they worked really hard for this movie but then promote it in a completely different way, it's just a marketing strategy, but this idea might be the world's first one where the makers of the movie promise you your money back if you don't like it!!!

The movie has been directed by Mani Shankar the director of 16 December and also has Suniel Sheety,and debut actor Sameer Dattani.So the films promises to rake in moolah not only for it's makers but also for it's viewers also. We hope the movie really makes lots of money and fare well at Box Office too.

SO ALL THE BEST GUYS!!!

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