Friday, June 27, 2008

Apple threatens Nokia?

Weird isn't it? Don't worry guys it's not any Bomb or Terrorism threats that has got Nokia off their feet, but its great news for the mobile consumer market. The famous Apple Corp., father of Mac desktops, is soon going to launch its new iPhone models in India. These iPhones are quite cheaper and offers lots of features in its new handsets similar to the original iPhone.

So what did Nokia have to say about this? Olli-Pekka Kallasvuo, CEO of the Nokia Corp, said the marketing and growing anxiety would surely increase the awareness of iPhones in the Indian market. This certainly means that these new breed of handsets surely have something new in them that’s threatening global mobile market gaint, Nokia. Further the CEO says that these phones would make them [Nokia] more competitive, than before.

He also added Nokia has nearly 60% share in the Indian mobile market and so obviously any company would be worried about the entry of a competitor in the market. Nokia of course has been one of the most trusted company in the handsets segment. But one must not forget that Apple Corp. is also a very good company. No wonder Nokia has hot feet now!

Though the customers for Nokia are in millions per week, and we might think they don't have anything to worry about, they are going to introduce low and middle end models with all the facilities like Internet, especially in all the rural areas. Are they grooving up for some real competition?

Service providers like Airtel and Vodafone are ready to market Apple iPhones with special packages. As of now it looks like everybody is in for some grab in the share market. But Nokia is no glutton; they are getting all geared up to get into the competition and face the challenges that they would face in the future. After all it is Nokia Corp. – Pioneers of mobile phones and one can never underestimate their plans.

So all you mobile freaks out there get ready to see good action from these two competitors. Is the famous expensive brand with a good music phone and all the latest features or is it the most trusted company, that's going to rule the Indian mobile markets with its economical hand-sets???

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